Monday, 26 September 2011

Smocks for Maids


"I ask and thank «Flama» magazine for publishing smock models for maids (summer), appropriated to take walks with babies... - Maria Rita Oliveira - Tomar."


Guess what? A super-woman was not only evaluated for her skills at looking good, but she was also supposed to take care of the look of her husband, her kids and... her maids. Magazines helped to decode all etiquette rules they needed to know. Actual super-women still need magazines to keep going...

Sabia que uma super-mulher não era apenas avaliada pelas suas capacidades de ter bom aspecto, mas que também era suposto que tratasse do aspecto do marido, dos filhos e... das criadas? As revistas eram uma ajuda preciosa na descodificação de todas as regras de etiqueta. A super-mulher actual continua a não prescindir das suas revistinhas...

May/Maio 1966 (Portugal)

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